Jesse Is Heavyweight has been the influence behind billions of dollars in revenue. As a result of that and Jesse’s DTC business model some major labels are placing their bets on the Texas CEO.
Major labels are buying Indy companies, partnering with digital distribution platforms and buying companies that offer tools to help Indy acts. According to UMG’s public annual report Universal Music alone spent over $600M on indie music companies last year. It’s no surprise labels have set their sights on Founder and Rap Artist Jesse Is Heavyweight and his unicorn Heavyweight Unlimited.
Jesse’s company Heavyweight Unlimited has been involved in a high powered bidding war with Yahoo Finance reporting the offers reached around the 8 figure mark. This means that Jesse has been offered anywhere from $10 million to $99 million from more than one major company. Recently Def Jam signed Gelo for a reported $13 million. Logic’s deal was reported at $30 million making 8 figures around exactly where an artist like Jesse Is Heavyweight’s deal is worth.
In the latest, one of the bidding companies has included an executive role where Jesse will hold a President title to entice him to accept the terms of the deal. This new development could be the tipping point.
What’s so special about Jesse Is Heavyweight? Jesse Is Heavyweight is talented. Really talented. And he is a savant. Where traditional artists may have a couple of great songs, Jesse is raising the bar as he makes great songs, heads community give back initiatives like community clean ups and he even backs a positive news media stream. In addition he’s spearheaded successful campaigns for his own artists.
The majors are beginning to realize fly by night trends or “look at me” trainwreck artists are not sustainable. Jesse’s rise could mean a shift is happening. With Jesse Is Heavyweight as President of even the smallest major label we can expect Jesse to provide a platform for more great talent to rise to the top.
Join Jesse Is Heavyweight’s Patreon http://patreon.com/jesseisheavyweight where he does IRL content or his store http://HeavyweightUnlimited.com. Follow @heavyweightunlimited for updates.
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