GRAMMY-nominated artist, producer, and multi-instrumentalist Masego is back with his latest release, “I Win,” a smooth and infectious track that radiates confidence and warmth. Arriving alongside an official visualizer, the single finds Masego leaning into the excitement of love’s early stages, balancing flirtation with an honest touch of vulnerability. “It feels good to me,” Masego says of the song. “It captures the honeymoon stage and lets me keep a little beguiling energy while experimenting with being a bit more open.” The single follows recent drops “Unhinged” and “Spin The Block,” the latter earning praise from The FADER as one of the “Songs You Need In Your Life” for its “funk-laced” production.
With nearly two billion global streams and multi-Platinum and Gold certifications to his name, Masego continues to push modern R&B forward through genre fusion and emotional nuance. His breakout hit “Tadow” with FKJ remains a global classic, while his Don Toliver collaboration “Mystery Lady” earned him his first GRAMMY nomination. On his most recent self-titled album, critics from Vogue, Pitchfork, and HYPEBEAST hailed his artistry for its sophistication and experimental edge. With “I Win,” Masego reaffirms his effortless blend of charisma and craft, offering another glimpse into a sound that’s as playful as it is profound.
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