In the gritty yet vibrant streets of South Central Los Angeles, a new era of hip-hop is rising—and Rolondo Rich is at its forefront. Known for his raw storytelling, vivid visuals, and unrelenting work ethic, Rolondo has officially launched The Rich Tape, a 7-track EP packed with intensity, purpose, and cinematic flair. Distributed across Apple Music, Tidal, YouTube/VEVO, and all major platforms, The Rich Tape is more than just music—it’s a statement.
Following the critically acclaimed Rich Dreams, Rolondo Rich has doubled down on his craft. The Rich Tape arrives with seven official music videos, including the high-energy lead single “Running Up Levels”, which has quickly gained traction for its infectious hook and unapologetic confidence. The South Central native isn’t just releasing music—he’s building a movement.
“They not like us,” Rolondo states. “We Compton and South Central babies getting it out of the mud gracefully.”
A Vision in Motion: New Singles and Visuals
Rolondo Rich is on a tear. Alongside The Rich Tape, he recently dropped two brand-new singles, “Deep Pockets” and “Things of the Past”—both layered with the themes of ambition, elevation, and reflection that fans have come to expect from the rising rapper. These releases follow the steady buzz of tracks like “WE ON” and “The Hood Premiere”, further building Rolondo’s growing catalog of street anthems and introspective gems.
Complementing the music are two new video releases:
- “All Niter (24/7)” – a late-night visual saga that celebrates the grind culture and sleepless ambition.
- “Running Up Levels” – an energetic, high-concept piece capturing Rolondo’s climb through life’s obstacles with grace and power.
Each video, shot with cinematic precision, expands the emotional and thematic layers of the songs, proving Rolondo’s artistic mastery goes far beyond the mic.
From Rich Dreams to a Richer Reality
Rich Dreams, Rolondo’s breakthrough full-length project, laid the foundation for this unstoppable run. The album—featuring tracks like “Break Bread” and “All Around the World”—earned praise for blending hard truths with motivational messages. It wasn’t just an album, it was a memoir set to music. BetterAuds called it “an anthem for anyone chasing their aspirations.”
But rather than rest on those laurels, Rolondo escalated his output. Prior to Rich Dreams, he made waves with the unheard-of move of releasing six music videos in one drop, setting the stage for a work ethic and creative vision unmatched by most independent artists.
Rolondo Rich: The Voice of the Real
In a culture often clouded by clout chasing, Rolondo Rich stands apart as a beacon of authenticity. His songs don’t just entertain—they document, reflect, and inspire. Whether he’s rapping about the struggle to rise from South Central’s unforgiving streets or the triumph of building something meaningful from nothing, Rolondo’s music resonates across cultural and generational lines.
Every track feels like a page from a diary—raw, unfiltered, and layered with emotion. With lines that cut deep and production that balances West Coast bounce with global appeal, Rolondo speaks for the dreamers, the grinders, and the ones who refuse to be overlooked.
“This isn’t about going viral,” Rolondo says. “It’s about staying sucka free, staying focused, and letting the music speak for itself.”
A Legacy in the Making
As 2025 unfolds, Rolondo Rich isn’t just riding a wave—he’s creating one. With The Rich Tape adding more fuel to his rise, and new singles like “Deep Pockets” and “Things of the Past” feeding the momentum, the underground king is poised to become a household name. And he’s doing it all independently through his own label, SupaStar Entertainment.
His Instagram bio might say it best: “Stay true. Move smart. Grind nonstop.” That’s not just a mantra—it’s Rolondo Rich in action.
Tap In with Rolondo Rich
Rolondo Rich is a rising independent hip-hop artist from South Central Los Angeles. Known for his vivid storytelling, tireless grind, and cinematic visuals, Rolondo’s music reflects both the hardships and hopes of his upbringing. His debut album Rich Dreams and new EP The Rich Tape showcase a unique voice in modern rap—one that bridges the gap between underground realness and mainstream potential.
Listen, watch, and follow the movement:
- EP: The Rich Tape on Apple Music
- Single: Running Up Levels
- Video: Running Up Levels (Music Video)
- Instagram: @rolondo_rich
- Website: https://rolondorich.com/
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