In a music industry often dominated by artists from major cities, Selfmade EST is proof that greatness can come from anywhere—even a small town like Shelby, Mississippi. Despite the area’s limited music identity, the multi-talented MC is carving his own lane and making major waves across the globe.
His latest single, “2am,” has become a breakout success, spinning in over two dozen national markets and earning rotation on multiple stations in Europe. The momentum doesn’t stop there—Selfmade’s international appeal is further amplified through “Champions,” his collaboration with African artist Rebbel Ashes and produced by Belgium radio personality Dany Lopez Superfly. The track highlights his versatility and ability to connect with audiences far beyond U.S. borders.
But Selfmade’s creativity doesn’t stop with music. His entrepreneurial spirit shines through his fashion brand, Picture Perfect, a clothing line that has been catching fire throughout the South and steadily spreading to major markets like New York, Philadelphia, and Los Angeles. With bold designs and a lifestyle-driven identity, the brand reflects the same ambition and authenticity that fuels his music.
As 2025 continues, Selfmade EST is positioned to ride the success of both “2am” and “Champions” into the fourth quarter, with plans for an upcoming EP or full-length project already in motion. For now, fans can keep the energy high by running back his latest hits.
Selfmade EST is proving that being from a small town is no barrier to big dreams. Music, fashion, and culture—that’s nothing less than Picture Perfect.
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