Music industry creative and entrepreneur Zaida has officially launched It’s Regular, a groundbreaking company offering full-service music production and real estate empowerment for independent artists. Blending creative artistry with financial literacy, Zaida’s vision is to provide artists with both industry-level records and the resources to invest and build wealth.
“I’ve always offered services to upcoming artists through word of mouth, but now I’m ready to make it accessible to the world,” says Zaida. “There’s not many established writers or producers giving real access to new artists at an affordable, realistic rate. It’s Regular is about cutting out gatekeeping and giving artists the opportunity to get industry-standard records early in their careers.”
It’s Regular provides a full suite of music production services—from songwriting and hooks to full song creation, studio sessions, vocal production, and complete executive production packages including mixing and mastering. The goal: to deliver radio-ready, industry-standard records while helping artists understand the power of teamwork and professional creative support.
Zaida’s recent success working on four records from Tia Corine’s debut album “Corinian” (featuring Saweetie, Smino, and Wiz Khalifa) showcases her ability to develop new sounds and guide artists toward defining moments in their careers.
But It’s Regular goes beyond the studio. Zaida, now a licensed California Realtor, is pioneering the idea of artists as investors, helping creatives build financial independence through real estate. “Real estate is the pathway to financial freedom for artists,” she explains. “My goal is to help them understand they don’t have to be rich to get in the game—they just need the right strategy and resources, which is exactly what It’s Regular provides.”
Specializing in single-family and multi-family residential properties, Zaida focuses on combining traditional real estate services with off-market opportunities for artists and investors alike. Through workshops, consulting, and strategic partnerships, she’s empowering artists to form LLCs, build business credit, and reinvest in their careers.
Looking ahead, Zaida envisions It’s Regular scaling into a multifaceted brand with music facilities, long-term rental investments, and even major music festivals. “In the next few years, we want to be doing 10–20 deals a month, breaking artists, and building wealth through real estate—all under one umbrella,” she says. “The sky’s the limit for us. It’s Regular!”
About It’s Regular:
Founded by music industry creative and entrepreneur Zaida, It’s Regular is a Los Angeles-based company dedicated to providing high-quality music production services and real estate opportunities for independent artists. Combining creative excellence with business education, It’s Regular is redefining what it means to build an artist’s career—from the studio to property ownership.
Follow It’s Regular on Instagram:
https://www.instagram.com/itsregularco?igsh=bGtlZXF0dWlwcjc3
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