Zey Da CEO isn’t just an artist—he’s a walking testament to resilience. Born in Grand Rapids and raised between Benton Harbor and Los Angeles, his path has been anything but smooth. From prison cells to performance stages, Zey’s story is one of pain, perseverance, and purpose. Now, with his new single “Go Up,” he’s giving listeners an unfiltered piece of his journey.
“Go Up” is a battle cry for every fighter who refused to fold.
After serving 11 years behind bars for robberies and assault, Zey could’ve stayed stuck in the cycle. But instead, he sharpened his pen, turned his trauma into lyrics, and hit the ground running the moment he got out in 2014. The result? A booming independent career, fueled by raw truth and unstoppable hustle.
Zey launched Most Valuable Artist Entertainment on his own terms, carving a lane for himself while staying loyal to the streets that raised him. He’s racked up 96,000 organic views with Slogan Boo, inked deals with Starz Music Group and Virgin Music Group, and shared stages with Peezy, Dej Loaf, and his cousin El-Jay. But none of it came easy.
“Go Up” is born from real-life scars.
Zey has been shot at while taking his son to a birthday party. He’s survived car wrecks. He wakes up in pain from injuries that weren’t his fault. Still—he rises. Still—he creates. Because for Zey, quitting was never on the table.
“This one is for the people who’ve been knocked down but never counted out,” says Zey. “No matter what life throws at you, you have to keep going. You have to Go Up.”
This is just the beginning.
From music to acting to entrepreneurship, Zey Da CEO is on a mission to build more than just a name—he’s building a legacy. And with every lyric, every step, and every win, he’s proving that no matter where you come from, you can always rise higher.
Stream “Go Up” now on all major platforms and follow Zey’s journey as he turns pain into power.
Follow Zey Here:
https://www.instagram.com/zeydaceo?igsh=MWszNHdiOWo3MjRreQ==
Listen to “Go Up”:
https://open.spotify.com/track/50ObWQlawTpMq1Ak4RXU4l?si=XYfXv4YQSKqJv__oR38rlw
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