Production is ofcially underway for Behind the Credits, a docuseries that dives into the real stories of those who’ve weathered the highs and lows of the music industry. The story follows label A&R Sensei Nowa as he sits down with executives, managers, artists, publicists, assistants, and other key players who’ve helped shape the culture — and carry its weight.
Far from a highlight reel, the series aims to explore what really happens behind the scenes. The wins, the breakdowns, the sacrifces, the comebacks — all told by the people who were there when the cameras weren’t.
More Than a Docuseries — It’s a Conversation the Industry’s Ready For
“This is about what people feel in the business, not just what they post,” said one of the producers. “The pressure, the deals, the friendships, the fallout — it’s all real. This is a space for those stories to be heard.”
Each episode captures the often-unspoken experiences of those behind today’s biggest records and artists. With emotional honesty and a focus on lived truth, Behind the Credits bridges the gap between the business and the people living in it.
Approves the Series, Citing Timeliness and Relevance
Tubi executives have not only approved Behind the Credits, but fully embraced it. In fact, platform leadership cited the project’s relevance as a major factor in its greenlight. With the music industry under a magnifying glass — especially following high-profle headlines like the Drake vs. Universal Music Group lawsuit — Tubi believes the timing couldn’t be better.
“In today’s atmosphere, where conversations around the business side of music are more public than ever — from lawsuits to artist transparency — Behind the Credits arrives at the perfect moment,” said a Tubi executive. “It opens the door to important perspectives without sensationalism. It’s insightful, honest, and long overdue.”
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