Gopuff concluded its New Year’s Eve festivities with a collaboration featuring hip-hop icons Rick Ross and Wiz Khalifa, delivering a nationwide boost to celebrations as the clock struck midnight. Ross, serving as Gopuff’s “Chief Delivery Boss,” emphasized the convenience of fast delivery, highlighting how the platform brought luxury bubbly Luc Belaire and McQueen and The Violet Fog Gin directly to customers’ doorsteps, allowing them to ring in the new year without waiting in lines. Meanwhile, Wiz Khalifa joined the effort, offering his favorite gin and celebrating the ease of access provided by Gopuff’s proprietary technology and extensive logistics network.
Throughout the night, Gopuff promoted special deals, including discounts on sparkling wines and spirits, as well as exclusive offers like $26 in GoCash for larger orders. The campaign featured a playful holiday spot where Ross and Wiz exchanged Gopuff orders, leading to humorous and surreal party moments reminiscent of a “Freaky Friday” scenario. With its promise of rapid delivery and a curated selection of party essentials, Gopuff aimed to make every New Year’s celebration memorable and hassle-free, reinforcing its position as a go-to platform for last-minute party needs across the country.
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