Big Game Weekend opened in San Francisco with a high-profile kickoff as Tequila Don Julio staged a cultural celebration spotlighting Latino influence ahead of a highly anticipated halftime show. The event, dubbed “Ready P’al Show,” blended music, ritual and nightlife into a single immersive experience, underscoring how Latino fans prepare for one of the biggest moments in sports. Positioned as both a party and a statement, the gathering reflected the brand’s ongoing focus on culture-forward storytelling tied to the Big Game.
The night was hosted by comedian Druski alongside Puerto Rican artist Young Miko, bringing humor and energy to an event that capped Don Julio’s Ready P’al Show social series. Guests moved through the space with Don Julio specialty cocktails in hand while DJ Tay James and Mauro handled the soundtrack. A surprise performance by Cardi B served as the evening’s centerpiece, delivering a jolt of star power that elevated the celebration. Druski also leaned into the spirit of the night, raising a toast and hitting the dance floor for a bachata moment that drew cheers from the crowd.
The invite-only affair attracted a wide cross-section of music, sports and entertainment figures, turning the venue into a convergence point ahead of Sunday’s game. Among those in attendance were Saquon Barkley, Odell Beckham Jr., Bernie Martinez, Eladio Carrión, Beto Montenegro, Hollywood Brown, AJ Brown, Niecy Nash, Zay Flowers, Miles Sanders, D’Andre Swift, Jess Judith and more. Together, the crowd reflected the cultural reach Don Julio aimed to highlight, setting the tone for a weekend where music, identity and spectacle are expected to take center stage.
*Photos by Frazer Harrison/Getty Images for Don Julio
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