Despite not having a major record release, Wale has been able to secure major corporate promotional deals due to his “street” appeal that Wall Street companies crave for. His song “Breakdown” is featured on the Madden 2009 soundtrack and on the grassroots level, Wale has been involved with many streetwear lines including L-R-G as a spokesmodel. Wale’s biggest fashion deal though is his recent partnership with Levi’s Jeans.
The Levi’s partnership deal which of course was facilitated with the help of his new label Interscope Records, gives Wale major national exposure through a national print ad campaign (shown below) and is the featured artist in Levi’s interactive “Unbuttoned” online campaign which includes a download remix of “Breakdown” and other insider info. straight from Wale’s mouth. Check out the Wale’s dedicated Levi’s site here.
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