Maintaining incredible momentum, the Bay Area’s fastest rising supergroup AG Club unveil a new single and music video entitled “Tru Religion” at all DSPs today via Epic Records. Listen to “Tru Religion” HERE and watch the music video HERE.
On the track, which was made in collaboration with Junior Varsity and co-produced by Jackson Shanks, a clean guitar riff wraps around soulful vocals. Once the beat kicks in, the group lead by Baby Boy and Jody Fontaine lean into a head-nodding groove before the hook takes flight on distortion straight out of a nineties anthem. The chorus rings out, “It feels so good, so good, don’t it?”
“Jackson Shanks had the full true religion fit on in the studio,” says Jody. “Only thing missing was the hat. Feels good, don’t it?”
In the accompanying visual, co-directed by AG Club members Ivan Collaco (CAJH) and Manny Madrigal (777media), the guys perform in the woods at night, delivering a festival-worthy rendition of the song before indistinguishable “blank canvases” (bald figures in white paint, briefs, and nothing else) encircle them.
It’s a vibe of its own—like everything they do.
As always, it continues an overarching thread strung together through the collective’s conceptual songwriting, content, and shows. The music draws from their perspectives as well as those of friends and fans. Those blank canvases in the official music video double as the result of trying to be like somebody else, only to end up the same as everyone else.
The message from AG Club stands as follows: Be yourself.
AG Club just concluded a West Coast tour with Denzel Curry. Among many highlights, they “SPLIT THE PIT,” and Denzel referred to it as “an insane live show you have to look out for!” Watch on TikTok. Next up, they’ll perform at a handful of colleges and festivals stateside before heading across the pond to Europe. They hit University of California Riverside (UCR) on May 14 and roll through major North American markets, including a stop at the Lyrical Lemonade Festival in Chicago on June 14. On June 23, they touch down in Europe in Amsterdam, Netherlands at Paradiso Noord with dates including the Wireless Festival at Crystal Palace in London, UK on July 3. Stay tuned for more shows to be announced soon.
“Tru Religion” arrives on the heels of “Mr. Put It On.” Right out of the gate, the latter gathered 1.2 million Spotify streams and 413K YouTube views on the music video. Earning critical acclaim, HotNewHipHop hailed it as “an angsty, catchy adrenaline rush of a song,” and Attack The Culture added, “when you have a song and music video hitting as hard as ‘Mr. Put It On’ does, you can’t help but give it prime time positioning.”
It all paves the way for the group’s anxiously awaited 2022 project, their first album to be released in partnership with Epic Records.
Get ready for more from AG Club very soon.
© 2022, Seth "Digital Crates" Barmash. All rights reserved.
