Today, rising Bronx drill star Sha EK (pronounced Sha-Eee-Kay) drops Face of The What, a scorching new mixtape boasting banging beats and hi-voltage raps. Listen HERE via Defiant / Warner Records. With features from PGF Nuk, Bandmanrill, and SleazyWorld Go, it’s a self-contained reminder of why Sha EK is an emerging force in New York hip-hop.
Checking in at 17 tracks, Face of The What is an unrelenting adrenaline rush. For his previously released single, “New Opps,” he unloads blunt force couplets over frenetic drill.
Energetic and forceful, stylish, yet militant, Face of The What marries all the best elements of Sha EK—and drill itself. It also reaffirms the NY artist’s status as the most exciting new voice the Bronx has to offer. Imbued with a granite rasp, impeccable breath control, and memories of life in the trenches, Sha EK’s gradually earned a legion of fans waiting for his next thrill ride. He’s also collected positive critical attention.
Pitchfork highlighted his music among “a recent wave of sample-based songs featuring gruff-voiced rappers.” Complex observed, “There are many artists pushing the sample drill wave forward,” and touted him as one of the artists in the mix, and XXL featured him in their ’10 Drill Rappers To Listen To Right Now’ writeup.
His numbers reflect his rise. To date, “D&D” has earned close to 8 million Spotify streams, while the video has collected over 7 million views on YouTube. “One In The Head” has eclipsed 2 million Spotify streams and 2 million YouTube views on the music video. With the arrival of Face of The What, you can expect Sha EK’s numbers—and an expansive fan base—to continue to explode.
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