WEIV, a premium social platform, announced the launch of the Mikey Williams channel on the ad-free platform with a celebration held during BET Hip Hop Awards weekend poolside at the Kimpton Sylvan Hotel in Atlanta, GA.
Mikey Williams, a 6-1, 175-pound Point Guard from San Diego, CA, is a top-shelf hoops prospect whom ESPN ranks high in the class of 2023, has a huge following on social media, plays to big crowds wherever he goes, and is aiming to play in college rather than going straight to the pros.
The prep phenom, as Mikey Williams is affectionally called, has over 5 million combined Instagram, TikTok, and Twitter followers and was the first American high school basketball player to sign a sneaker deal with a global footwear company. Williams landed a multiyear footwear and apparel endorsement deal with Puma. Being a talent on and off the court as both a basketball standout and a social media influencer provides for the perfect connection with young athletes and fans. Williams is passionate about hoops and culture, and this will be showcased on his WEIV Channel.
WEIV is pronounced like “wave” and spelled “view” backward. WEIV, a “brand-safe space” suitable for all demographics which enables WEIVmakers (celeb-creators) to publish all forms of content, in addition, to fundraise for causes via content to their WEIVriders (subscribers) who follow for free or unlock more for a fee.
The company’s mission is to change the way celebrity creators’ content is viewed and valued, thus empowering them to earn and provide levels of social media engagement. Mikey Williams Channel Launch joins the WEIV 2022 event series, which includes Dave East’s WAVEEAST, a yacht party album experience in Miami, the WEIV Backstage VIP Lounges at Funk Fest in Orlando and at PowerFest in Punta Cana, Dominican Republic. Proceeds generated from the WEIV event series benefit Half A Million Kids, a 501(c)3 nonprofit organization dedicated to transforming conditions for foster, homeless, and trafficked children.
MIKEY WILLIAMS WEIV LAUNCH CELEBRATION WAS SPONSORED IN PART BYTrophecase, designed for every athlete, is a one-link digital sports resume to centralize, customize and monetize their sports brand and career.
CELSIUS®, is a leading global fitness drink that prides itself on containing zero added sugar, high fructose corn syrup, artificial preservatives, colors, or flavors through a clinically proven formula. The brand provides proprietary, functional, essential energy that offers significant health benefits to its users.
“We are excited TROPHECASE INC and CELSIUS® joined WEIV in celebrating the official Mikey Williams Channel Launch, and equally as exciting is their strong commitment to athletes, especially the next generation,” explained Leah Stauffer, WEIV’s VP of Business Development.
Special invited guest, Mestisu Music/Kevin Lyles Sparta Distribution recording artist, Devin “Dev” McCain, introduced his soon-to-be-released single “10Toes”. In addition to Devin “Dev” McCain, the Mikey Williams WEIV Channel Launch was attended by TropheCase CEO Hunter Moffat, TropheCase Advisors Dred Irving and Keith Mency, Rankup Entertainment/Sony Recording Artist Chez Dot Santana, 2022 All American Classic Player Antonio Anderson, CELSIUS® Senior Collegiate Marketing Manager Lilliana Antequera, WEIV VP of Business Development Leah Stauffer, Music Executive Blue Williams, Mikey Williams Uncle/Manger Patrick, and a host of others.
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