DJ Big N drops a new single with accompanying visuals featuring Afrofusion singer/songwriters, Ayra Starr, Oxlade titled, ‘How Many Times,’ which is out now via Mavin Records/ UnitedMasters. “How Many Times is meant to celebrate love and how it should be cherished, chased and celebrated,” DJ Big N says.
In the video directed by Perliksdefinition, Oxlade and DJ Big N are first seen walking around the salon greeting friends. Oxlade sings into the phone, “Ebelebe, this your body e dey make me feel..”. The scene sweeps you away to the nostalgic memories that folks share of spending hours in the salon socializing, getting done up, and relishing in the comfort of their community. The visual cuts to Ayra who is stationed in a sports bar. Her friend hands her the phone and she sings,”I think I’ve heard it all before..”
Oxlade in a salon and Ayra Starr in a sports bar are meant to exemplify girl power, “when people listen to this, I want men to go chase the woman of their dreams and I want women to feel liberated enough to ask for what they want,” DJ Big N says.
At only 20-years-old, Ayra Starr has already resulted in over 820 million streams worldwide and over 460 million views on YouTube. In September 2022 her hit single, ‘Rush,’ went viral on TikTok and the song was ranked in YouTube’s Top 30 Music Videos for three consecutive months. ‘Rush’ also became Ayra Starr’s first solo UK No.1 on the Afrobeats chart. ‘How Many Times,’ stays true to her unique blend of Afropop, R&B and soul. The single also hammers home her message of living life on your own terms. “I really enjoyed working with DJ Big N and Oxlade,” Ayra said, “I’m looking forward to more collaborations with them and I can’t wait to see people dancing to ‘How Many Times’ all summer.”
© 2023, Seth "Digital Crates" Barmash. All rights reserved.
