A master hustler who rose from desperate circumstances to the top of the rap game, Icewear Vezzo lives with the lessons he learned on the Detroit streets. Returning to the neighborhood that raised him as a hero, the 6 Mile native announces Live From The 6, his next tape. A down-and-dirty collection of sinister street stories, Live From The 6 keeps things local, with the only featured verses coming from signees to Vezzo’s Iced Up Records label. Featuring the recent single “Back On Road” (1.2 million YouTube views), Live From The 6 arrives this summer via Iced Up Records / Quality Control Music.
Along with the announcement, Vezzo reports live from 6 Mile in his new video for “Raw ASL.” Pronounced like “raw as hell,” the new song is a refinement on the low-note piano-driven bangers on which Vezzo made his name. Vezzo stacks flex on top of flex, leaving little doubt that he lives up to the song’s title: “I be really chillin on the low, b*tch I ain’t rap for weeks/Made a couple mils and I got bored, now I’m back to eatin’.” Filmed like a local news report, the video for “Raw ASL” shines a spotlight on the colorful residents of the 6 Mile neighborhood, ranging from energetic children all the way to Babyface Ray, Vezzo’s fellow 6 Mile ambassador.
“Raw ASL” continues Vezzo’s upward trajectory towards street rap stardom, following up a breakout 2022. Last year, Vezzo and his own Iced Up Records entered into a partnership with Quality Control Music, where he was a natural fit with the label’s illustrious roster. Vezzo’s first release with QC was Paint The City, a Gangsta Grillz mixtape hosted by DJ Drama. Home to the hit single “It’s All On U” ft. Kodak Black, as well as guest spots from Future, Jeezy, 2 Chainz, and more, Paint The City was a natural evolution and elevatin from his acclaimed Rich Off Pints series of mixtapes. Most recently, Vezzo hopped on the remix to “2 Million Up,” the GOLD-certified single by Vezzo’s Eastside associate Peezy.
Vezzo’s deal with Quality Control continues an exciting period of success for the budding superstar. Consistently racking up more than 4 million streams on his catalog per week, Vezzo’s ambitions reach far beyond music, and even beyond the physical realm. The Iced Up Records CEO is a serial entrepreneur, starting his own businesses in fields as diverse as real estate, cannabis, snacks (We Eatin! brand recently dropped Vezzo’s own flavor of chips, called Vezzo Hotz), and jewelry maintenance.
With limitless ambition and the work ethic to achieve his every desire, it’s only a matter of time before Icewear Vezzo takes over the game. Stay tuned for Vezzo’s next mixtape, Live From The 6, coming very soon.
© 2023, Seth "Digital Crates" Barmash. All rights reserved.
