EXCLUSIVELY SHOT IN SOUTH AFRICA & JAMAICA DIRECTED BY NABIL
Tyla’s explosive recent run continues, as the music video for the fan-favorite “Jump,” the Gunna and Skillibeng collaboration featured on her debut album, officially releases. The video, directed by NABIL, features the three artists traversing the streets of Johannesburg, South Africa, of which Tyla is a proud native. The video is directed by NABIL and features a never-before-heard verse from Skillibeng, who hails from Kingston, Jamaica, and was stationed there for the video.
Immediately following the March release of Tyla’s self-titled first studio album, Tyla, fans erupted on social media in support of “Jump,” the standout posse cut starring Atlanta’s Gunna and Jamaican dancehall star Skillibeng. The hype has generated nearly 5 billion TikTok views and nearly 2 million creates, and today fans’ support is rewarded as the three stars fuse their energies with unsurprising ease in the new video.
Tyla, set in the comfort zone of the Hillbrow neighborhood of Joburg and the neighboring Kliptown, exudes the aura of burgeoning superstardom as she and her friends dance through exhilarating scenes of organized chaos, which include a fight spilling into their hangout and dance parties breaking out on the balconies of nearby residences. The cinemasphere is provided by the inimitable NABIL, also the architect of Tyla’s video for “Truth Or Dare,” which nears 20 million views since its February release.
“Jump” into the excitement of Tyla’s new video here, and stream Tyla now.
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