Blossoming superstar, Destroy Lonely, makes a triumphant return with his highly anticipated new single, “Luv 4 Ya” – a preview of what’s to come on his eagerly awaited sophomore album, slated for release this summer. In April, Lonely teased the track to a crowd of hundreds at his debut Coachella performance. “Luv 4 Ya” starts with a smooth, laid-back yet powerful groove, gradually transforming into a high-energy anthem that alternates between expressions of love and materialistic pursuits over slick drums and hypnotic riffs. Produced by Lil 88, along with henny and Evertime, “Luv 4 Ya” marks a fresh divergence from the gritty beats of previous singles. “Luv 4 Ya” showcases Lonely’s storytelling as he delves into the narrative of a draining relationship, highlighting his growth as an artist with a captivating sound that continues to evolve. Listen to the track via Opium/Interscope RecordsHERE.
In 2023, Destroy Lonely saw unparalleled success and critical acclaim. With the release of his debut album If Looks Could Kill, his career soared to new heights. Within just 24 hours of its release, the album climbed to No. 1 on Apple Music. On Spotify, it garnered nearly 10 million streams, marking his biggest streaming day ever, while also securing a spot in the Top 20 on the Billboard 200. Prior to If Looks Could Kill, Lonely generated significant momentum with the release of his mixtape NO STYLIST,featuring the title track “NOSTYLIST,” which has since been certified Gold by the RIAA. This project not only garnered critical acclaim but also earned him placements on numerous “Artist to Watch” lists for 2023, including Rolling Stone, Complex, Billboard, Pigeons & Planes, Alt Press, and more.
Beyond music Lonely continued to make major waves. He made significant strides by teaming up with designer, Matthew Williams (formerly of Givenchy) to curate an exclusive merch collection, graced two iconic Marc Jacobs campaigns, and even crafted a custom pair of Bose headphones. His bold ventures across multiple creative domains not only showcased his versatility but also cemented his status as a true innovator. This year, the Opium artist has continued to stay active. He collaborated with producer, Southside and label-mate Ken Carson on “President,” and joined forces with Atlanta’s own, Quavo on “Potato Loaded.” He kicked off the summer with an electrifying performance at Coachella, and this weekend, he’s poised to take the stage in Chicago at Lyrical Lemonades, Summer Smash. With each new release, he unveils another layer of his artistry, heralding the arrival of a new era of Destroy Lonely waiting to be unlocked.
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