Philadelphia’s rising star TOURE returns with his latest single, “Hit The Highway,” featuring the legendary Freeway. With this powerful collaboration, TOURE receives a significant cosign and symbolic passing of the torch from one of Philly’s finest. “Hit The Highway” is the first offering from his upcoming project, Rich Kid Poor Kid, releasing on September 20th via DOPE Records.
“Hit The Highway” is a stirring anthem driven by TOURE’s sharp lyricism and an ethereal backdrop, reflecting his journey of self-perseverance and determination. His verses deliver a reality check, speaking to the grind and sacrifices made on the road to success, as he raps, “You on your knees shooting dice today, but you ain’t never pray…chasing this paper I hit the highway.” Freeway’s verse adds a layer of wisdom, serving as a mentor’s message to the next generation. The cover art, featuring TOURE’s DOPE Records chain alongside Freeway’s iconic Roc-A-Fella chain, symbolizes the unbreakable bond between two Philadelphia music dynasties, creating a heartfelt connection across generations.
This single marks TOURE’s first release since his critically acclaimed EP Life Of The Party, which amassed over 2 million streams in its first two weeks. A testament to his gritty, aspirational storytelling, the EP blends reflections from the trenches with moments of hard-earned celebration. Standout tracks include “Room 303” featuring Yung Bleu and “Lifestyle Vicious” featuring Vory, alongside features from Kie, YP Slumpboy, and Zoey Dollaz.
TOURE’s earlier project, ALL I WANTED WAS EVERYTHING, made an immediate impact, climbing into the Top 40 on the Apple Music Hip-Hop Albums chart. He’s garnered praise from industry heavyweights like Armani White, James Harden, Meek Mill, Tee Grizzley, Tierra Whack, Wallo267, and others, further cementing his unique voice in today’s hip-hop scene.
With previous releases like Hood Poetry (2022), Only 4 The Trenches (2021), and World Toure (2018), TOURE’s prolific artistic evolution continues to be one to watch. As his presence grows, TOURE is solidifying his place as one of Philly’s most formidable talents.
© 2024, Seth "Digital Crates" Barmash. All rights reserved.
