The first time a lot of us saw Booz was when he dropped “BG Home” last year. That record moved like wildfire through YouTube because it felt raw. It was Booz standing there, unfiltered, saying exactly what he had to say. It carried that street urgency that can’t be faked, the kind that makes you stop scrolling and actually pay attention. Since then, Booz hasn’t slowed down. He’s been building piece by piece, track by track, turning his corner of Sanford, Florida into a place the rap game has to keep its eyes on. Now he’s back with “What About Booz?,” a record and video that feels like his most personal chapter yet.
From the jump, “What About Booz?” hits like a weight on your chest. The beat, cooked up by Mahlatse Morloutsi aka TraeThisWay, isn’t flashy—it’s grimy, stripped down, and perfect for the story Booz wants to tell. He comes in with that hook asking the question that hangs over the whole record: “Nigga, what about Booz?” It’s not just a chant—it’s a demand. What about the kid who’s been grinding since he was 13, who’s been through cases, family splits, losses, and still won’t fold? The hook itself is heavy enough to stick in your head.
The video, directed by Da’Andre Joseph of Jsph Media, doesn’t try to gloss it up. There’s no Hollywood set, no distractions. It’s Booz in his element, surrounded by the life he’s rapping about. You see the grind in his eyes, the weight on his shoulders, but also the hunger that’s pushing him forward. The camera doesn’t make him into someone he’s not. It shows the artist and the man side by side, and that’s what makes it a hit.
Listening to the verses, you hear pieces of Booz’s journey scattered through the bars. He talks about his mom, family drama, hustling out of his auntie’s spot, and the kind of choices that could’ve gone left at any second. He’s not hiding behind metaphors—he’s putting the real on the table. That’s why it connects. You don’t have to know Sanford, Florida to get it. The struggle he’s rapping about is bigger than that. It’s for anybody who’s ever had to fight for their place in the world.
There’s grit in his voice, sure, but there’s also pain, frustration, and flashes of hope. One minute he sounds like he’s ready for war, the next he’s letting you see the cracks in the armor. That balance—between the hard exterior and the vulnerable truth—isn’t easy to pull off, but Booz does it without even sounding like he’s trying. You believe him because you know he’s not rapping for clout—he’s rapping to breathe.
Apple Music: https://music.apple.com/us/music-video/what-about-booz/1838758439
His path to this point hasn’t been smooth. Booz started recording young, influenced by his cousin Nate Da Great, and cut his first track “Little Momma” with help from his uncle Correy Redden. By the time most kids were just figuring out who they were, Booz was already locking into studio sessions, building a catalog, and chasing a dream. Along the way, he dropped joints like “Wildin Out” and “BG” that started pulling real numbers and putting his name in bigger circles. Industry names tapped in, FaceTimes got made, but Booz never lost touch with why he started.
“What About Booz?” lays it all out—what he’s done, what he’s lost, and what he wants. When he spits about being tired of selling bowls and wanting $5K for a show, that’s survival turning into ambition. That’s hustle turning into goals. It’s a window into a life where every verse is connected to reality.
The team around him locked in too. Ryan Tayloy (Syce Studio)’s mix keeps the record sharp but not overproduced, letting Booz’s delivery stay front and center. Spencer McKinney’s photography catches the same spirit visually that you hear in the music. And most importantly, Booz has a home with Umbrella Group Music, who are giving him the platform to make sure his story doesn’t just live in Sanford, but travels far beyond it.
“What About Booz?” isn’t a song built to chase TikTok trends or slide into playlists because it sounds pretty. It’s the kind of track that makes you sit with it, rewind certain lines, and think about the weight behind them. That’s the mark of someone who’s documenting their life in real time. Booz comes off like someone who’s carrying the scars of where he’s been, but still has his eyes on where he’s headed. And if this release proves anything, it’s that he’s not slowing down. He’s here, he’s working, and he’s not going away.
https://www.youtube.com/shorts/Jn3q9ocw6SM
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