11:11 Records just ignited massive momentum after selling out Penthouse Studios in Times Square, a world-renowned creative hub that has hosted sessions for New York powerhouses such as Pop Smoke, Juice WRLD, Lil Uzi Vert, and others.
The most powerful part?
This isn’t even their city.
Under the bold direction of CEO Elliot Daemon, 11:11 Records stepped into one of the toughest music markets in the world and turned a legendary Manhattan studio into a full-blown takeover. The event brought out a packed crowd of artists, producers, executives, and influencers—filling the building with the type of motion that’s impossible to fake.
“What we just created in New York is a statement,” said Elliot Daemon. “Times Square, Penthouse Studios, a sold-out room—and we’re not even from here. That tells you everything you need to know about the wave we’re building.”
The energy inside Penthouse Studios was undeniable as creatives from across the Tri-State area tapped in, networked, and collaborated—many calling the night one of the most exciting independent activations to hit Midtown in months. It further solidified 11:11 Records’ reputation as a fast-rising, forward-thinking label known for genuine artist development, innovative rollout strategies, and a relentless nationwide push.
Selling out a studio with this level of history and cultural weight marks a significant milestone in the label’s growing national footprint—and an early indicator of the major plays 11:11 Records has planned for the months ahead.
For media inquiries & interviews please contact: @elliotdaemon or @mackdelfino
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