Super Bowl 2026 weekend in San Francisco unfolded as a convergence of sports, culture and community, setting a high bar before the city of Los Angeles shifts its attention to NBA All-Star festivities this weekend.
While the matchup between the Seattle Seahawks and the New England Patriots anchored the weekend (with the Seahawks taking the cake), much of the energy pulsed through a series of events that highlighted philanthropy, women in sports, athlete entrepreneurship and cross-industry collaboration. HipHopSince1987 had the pleasure of covering several of them.
On Feb. 4, the “Women Raise the Game” CHAMPIONS at Super Bowl LX Presented by Invisalign® event centered on leadership and legacy. NFL quarterback Bryce Young (Carolina Panthers) took the stage to honor his mother, Julie Young, recognizing her years as an educator and the pivotal role she has played in his career — first as a teacher, and now as a guiding force in his professional life. The tribute underscored a recurring theme throughout the weekend: women operating as architects behind the scenes and at the forefront of major sports moments.
That focus continued Feb. 5 at a branded brunch presented by Visa, OpenTable and Athletic Brewing in celebration of Erin Andrews (FOX Sports) and her NFL apparel line. The event gathered media professionals, brand executives and athletes in an intimate setting that felt equal parts networking hub and affirmation space for women shaping sports coverage and fashion. Conversations moved fluidly from business strategy to representation, reflecting the evolving role of women across leagues, media platforms and consumer brands.
Later that evening, the UNTRND live podcast and mixer at The Ritz-Carlton spotlighted current NFL standouts including Ja’Marr Chase (Cincinnati Bengals), Deatrich Wise Jr. (Washington Commanders) and D’Andre Swift (Chicago Bears). We even got to catch up with J’amarr Chase and Miles Sanders (Dallas Cowboys). The event blended candid onstage dialogue with offstage networking, offering a closer look at athletes as entrepreneurs, creatives and cultural voices beyond the field. The atmosphere felt intentional — less spectacle, more conversation — as players spoke about branding, longevity and impact.
On Feb. 6, the tone shifted to high-energy celebration at a collaboration between Druski and Don Julio at the official R’eady Pal event. The evening delivered one of the weekend’s most talked-about moments when Cardi B appeared for a surprise performance. Guests included A.J. Brown, Saquon Barkley, Odell Beckham Jr. and Niecy Nash, among others. The event illustrated how Super Bowl weekend now functions as a cultural summit — where sports, entertainment and brand partnerships intersect under one roof.
Philanthropy remained a constant thread. On Feb. 7, Taste of the NFL brought together chefs, athletes and corporate partners for its annual culinary fundraiser addressing student hunger. The event balanced star power with purpose, reminding attendees that the weekend’s visibility can also be leveraged for impact.
That same night, the Shiekh All Access Party featuring Fabolous drew a fashion-forward crowd, merging streetwear and sports culture in a way that felt distinctly Bay Area yet nationally resonant. Across town, The Forefront Group hosted Impact House, where Wale headlined an evening focused on creators, founders and emerging leaders. The space fostered dialogue around ownership, storytelling and sustainable influence — themes that echoed throughout the weekend.
Collectively, the events painted a broader picture of what Super Bowl weekend has become. Beyond the game, it serves as a platform for honoring legacy, amplifying women’s leadership, advancing philanthropy and strengthening the connective tissue between athletes, artists and executives.
In San Francisco, the weekend felt less like a series of parties and more like a curated ecosystem — one where access, alignment and cultural capital were as valuable as any final score.
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