In today’s creator economy, millions compete for attention by chasing trends, creating viral moments, or presenting carefully curated versions of their lives. Troy and Zeruiah chose a different path.

Instead of building an online persona, the Syracuse, New York couple built trust.

Their willingness to share the realities of marriage, entrepreneurship, family life, and personal growth has helped them cultivate a loyal community of more than 170,000 followers across Facebook, Instagram, TikTok, and YouTube. What began as a reality television journey has evolved into a growing business portfolio, a production platform, and a family brand that continues to expand beyond entertainment.

Today, Troy and Zeruiah are proving that authenticity can be one of the strongest foundations for long-term business success.

Building a Brand Beyond Reality Television

National audiences were first introduced to Troy and Zeruiah through WE tv’s Life & Love After Lockup, where viewers followed the highs and lows of their relationship.

For many reality television personalities, the spotlight fades once the cameras stop rolling.

Troy and Zeruiah approached the opportunity differently.

Rather than viewing television as the destination, they used it as the beginning of a larger vision built around entrepreneurship, ownership, and storytelling.

That vision now includes their roles as Executive Producers and cast members of Beyond Reality, an unscripted docuseries streaming on Makin’ Magic Network through Roku, Apple TV, and Android.

Unlike traditional reality programming, Beyond Reality focuses on the everyday realities of building businesses, maintaining a marriage, raising a family, and navigating the challenges that come with entrepreneurship. The current season follows the couple through multi-city productions, new partnerships, and the celebration of their fifth wedding anniversary, offering viewers an authentic look at life beyond television fame.

Building Businesses Together

Away from television, Troy and Zeruiah have created an entrepreneurial ecosystem designed for long-term growth.

Their commercial cleaning company, High Class Tactical Cleaning, serves businesses throughout Syracuse while continuing to expand its operations. The company is currently working toward MWBE certification and has been selected to participate in an exclusive five-entrepreneur mentorship program focused on securing larger commercial contracts.

For the couple, entrepreneurship is about creating ownership and building businesses that can continue growing for years to come.

By working together, they have transformed their partnership into one of their greatest competitive strengths.

Helping Other Businesses Grow

Entrepreneurship has also become a way for Zeruiah to help other companies succeed.

As founder of ZMJ Designs, she leads a full-service branding and digital agency specializing in website development, mobile applications, brand identity, grant writing, strategic partnerships, and digital marketing.

The agency works with entrepreneurs and organizations looking to strengthen their visibility, establish professional brands, and position themselves for long-term growth.

Her work reflects the same philosophy that has guided the couple’s own journey: successful brands are built through consistency, strategy, and authentic relationships.

Expanding Into Music and Entertainment

Music represents another important chapter in the family’s growing portfolio.

Troy performs professionally under the name Don Colione, while Zeruiah oversees his career through Top of the Bag Entertainment, serving as his manager and directing music publishing, BMI registration, business strategy, and career development.

The entertainment company manages opportunities across music, television, and film while ensuring the couple maintains ownership of their creative work.

By integrating music with television and entrepreneurship, they continue building a diversified brand that extends across multiple industries.

Authentic Influence Creates Meaningful Partnerships

As their audience continues to grow, Troy and Zeruiah have attracted increasing interest from companies looking to collaborate with creators who have built genuine relationships with their communities.

Recent partnerships include collaborations with Fiyori Vodka, while additional sponsorships continue developing alongside the production of Beyond Reality.

Unlike creators whose audiences are built around temporary trends, Troy and Zeruiah have cultivated long-term engagement by sharing authentic experiences that many couples and entrepreneurs can relate to.

Their transparency has become one of the most valuable aspects of their personal brand.

Creating a Legacy Together

What makes Troy and Zeruiah’s story unique is that every venture supports the next.

Their television platform introduces audiences to their lives.

Their businesses create long-term opportunities.

Their digital agency helps other entrepreneurs grow.

Their entertainment company develops music and creative projects.

Their social platforms strengthen relationships with their community.

Each piece contributes to a larger vision centered on ownership, collaboration, and family.

Rather than separating their careers, they have intentionally built businesses that allow them to grow together while supporting one another’s ambitions.

Looking Ahead

Five years into their marriage, Troy and Zeruiah continue demonstrating that success is not measured by a single television appearance or viral moment.

It is built through consistency, resilience, and the willingness to evolve.

With Beyond Reality continuing to reach new audiences, High Class Tactical Cleaning expanding commercially, ZMJ Designs helping businesses strengthen their brands, and Top of the Bag Entertainment supporting new creative projects, the couple is steadily building an entrepreneurial legacy rooted in authenticity.

As they continue growing across entertainment, business, and digital media, Troy and Zeruiah remain committed to the values that first connected them with audiences: honesty, partnership, and the belief that real stories create the strongest connections.

Follow Troy and Zeruiah

Instagram: @troyandzeruiahlife

YouTube: @TheRealTroyZeruiah

© 2026, Nimra Khan. All rights reserved.