It’s been less than a year since his debut album dropped but Plies is already planning to release his sophomore album this June. In this SOHH exclusive, the Florida born rapper talks about his new album, Definition of Real, his upcoming reality show and his new clothing line.
As SOHH previously reported, Plies is preparing to release his sophomore album, on June 10th, just ten months after dropping his debut.
“To be able to turn around two albums in a ten month frame, first and foremost I do understand how much of a blessing it is to have such success on The Real Testament,” he says. “To have a certified gold album in this climate definitely speaks volumes.”
Plies is planning to repeat the success of his first album by following the same format of keeping costs down.
“I always like to keep my overhead low,” he says “I don’t want to be in a situation where I’m spending $2 million on a project”. Instead of paying high prices for beats from big name producers, Plies prefers to rely on production from his brother’s company, The World Music Group.
“We got a lot of good producers under our umbrella,” he says. “At the end of the day if you’re not careful you can go through this business coming out with great records, great albums and walk away with nothing to show. So, I’m just trying to tighten up my business side of it.”
Plies also decided to go easy on the guest appearances. He didn’t have any other rappers on his first album and he won’t have any on this one. “I kept it simple,” he says. “It’s all me on this album but I was able to work with a Ne-Yo who gave me that good radio side, that radio look”.
The Florida rapper understands the importance of a strong, radio friendly first single. On his first album, he found success with the T-Pain laced, “Shawty,” which topped the US hip-hop charts and sold over one million ringtones.
In addition to his sophomore album, Plies has a female clothing line and a reality dating show in the works based on his two-part single, entitled “Bust It Baby”. “The definition of a ‘Bust It Baby’ for me is the best female sexual experience,” he explains
The footage of his “Bust It Baby” casting call racked up over 200,000 plays on YouTube and has sparked a bidding war between three major television networks. His “Bust It Baby” clothing line is 95% done and is comprised of “sexy” items like short shorts and spandex.
On a side note Plies had the typical or shall I say ideal start of a career. He had the T-Pain radio single, then the Akon radio single, both which were radio smashes because they catered to the females and the airwaves yet he the hoodiest of hood. And he got like 4 or 5 videos out. I mean if I was a rapper my first two singles would have T-Pain and Akon on them so that I could sell and make a name for myself. Then everything after that people will listen to me just because. Shit his first single has Ne-Yo, which is also a 2 part song and has its own clothing line and tv show coming out. The bull Plies is definitely on his grind.
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