I have nothing but respect for Oakland native Marshawn Lynch. The man who is credited as being the heart and soul for the Seattle Seahawks is taking his brand to new heights. As Lynch continues to make headlines for not speaking with the media, today, Darren Rovell have reported that Lynch is not the first player in NFL history to open his own pop up shop during the Super Bowl. As Marshawn Lynch’s “Beast Mode” brand continues to grow, he took time to sell merchandise to Seattle fans in Arizona for the big game. I hope the NFL doesn’t try to fine Lynch for this as well.
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