When Diddy first signed on to be Ciroc’s Chief Marketing Officer back in 2007 there were many doubters who stated this would be another failed attempt at a mainstream company trying to go hip-hop. But as a wise man once said, “Men lie, women lie, but numbers don’t.” To that point, AdAge reports that the Ciroc brand has grown an astounding 552% in sales since Diddy took over marketing duties in 2007 until now. On top of that, Ciroc has replaced Belvedere as the #2 vodka in the “ultra-premium” category.
“In the African-American community, he has a lot of influence,” said Megan Metcalf, editor of Wine & Spirits Daily. “He did a good job of reaching out to them, and from there it sounds like they had more Anglos in other markets jumping on board.”
The results continue to roll in as Ciroc has also seen sales jump by 41% to $6.8 million in the year ended Oct. 3, according to SymphonyIRI, which excludes Walmart, club and liquor stores, and bars and restaurants. So WoooHa would like to salute Diddy in this very successful venture. Sure we make fun of him, sure his music is pretty bad these days…but there is no denying Diddy is a business…man.
Via WoooHa
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