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Monster and Interscope continue to expand the Beats brand as Diddy introduced his Diddy Beats headphones at the annual Consumer Electronics Show in Vegas. Beats already has the Beats by Dre and the Lady Gaga line as well. While Beats by Dre is the flagship model, the Diddy Beats are in-ear headphones, will retail for $179.95), are available in black or white and integrate Beats by Dr. Dre’s club-level bass and clarity.
“My mother played music for me as a child, and I grew up loving the way music made me feel. It brought out joy and pain. It was my first career, my first love,” Diddy stated at CES. “No matter how many roads I travel, my heart always takes me back there. Music is my life, and Diddy Beats is an expression of how great sound makes me feel.”
Diddy Beats comes in an exclusive Sean John-inspired travel case with Monster’s tangle-resistant ControlTalk headphone cable for use with iPhone and iPod. Look for it in stores soon. No doubt this Diddy Beats deal was used as collateral to get Diddy to sign on with Interscope.
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