I wonder how the guy with the Gucci Crown Vic in Philly is going to feel about this????
Gucci unveils its new ad campaign for the special edition Fiat 500 by Gucci featuring model Natasha Poly. The ad campaign shot by Mert and Marcus in Rome will appear in newspapers and lifestyle magazines starting this month. Gucci creative director Frida Giannini customized the special edition Fiat 500 in celebration of the 90th anniversary of the Gucci brand.
Fiat will preview the car in cities such as Paris, London and Toyko before the European launch in June. Pricing starts at £15,110. Find out complete details at 500byGucci.com.
The ultra-extra-super-patriotic Harley-Davidson and Ford F-150 tie-in works, so why not something a little more, you know, Italian? Presenting the Fiat 500 by Gucci, which debuts at the Geneva auto show and highlights Italy’s association with high-end fashion. It also serves to commemorate Gucci’s 90th anniversary.
Inside, the black leather seats with white “Guccissima” inserts are bisected by the Gucci stripe, which also appears on the seat belts, shifter, key fob, and carpets. And if that’s not enough, customers may further stuff the interior with a full line of “500 by Gucci” travel accessories, as well as a suitcase full of other goods, including track suits, driving gloves, bomber jackets, sunglasses, and, of course, a watch.Now if the Harley pickup is a sloppy Joe with home fries, the 500 by Gucci is field greens with raspberry vinaigrette and a Parmesan crostini. Indeed, the Gucci touch does what it can to further emasculate the diminutive 500, which is hardly hairy-chested to begin with. Two color schemes are available: black with bright chrome details, and white with satin-finish chrome, both circumscribed by Gucci’s trademark green and red stripes below the window line. Lacey 16-inch wheels with color-coordinated insets feature Gucci’s interlocking-G logo on the center caps, while the B-pillar and liftgate are embellished with the word “Gucci” in a sassy cursive font.
Fashion/car pairings are tough to get right; Lamborghini could barely pull it off when it partnered with equally outlandish Versace in 2006 for a limited run of the Murciélago LP640 Versace, and there also was 2008’s Hermès-treated Bugatti Veyron. Then again, at a price of €17,000, the 500 by Gucci is a fraction of a fraction of the cost of the aforementioned Lambo or Veyron, and roughly what the lunching-lady set drops in a Gucci boutique in one afternoon. It will become available in Europe this summer, and the rest of the world at the end of the year.
No word as to whether a copy was given to “Mouth Full of Golds” rapper Gucci Mane, but given his arrest late last year for reckless driving, his subsequent stay in a psychiatric hospital, and new ice-cream-cone facial tattoo, we doubt it.
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