NFL fans are steadily buying tickets for Super Bowl XLV, with one fan spending as much as $70,000 for a suite inside Cowboys Stadium.
While Super Bowl XLV is a sellout, you can still buy tickets from various brokers across North Texas and online.
Locally, tickets for the Feb. 6 game between the Pittsburgh Steelers and the Green Bay Packers have an average price range between $2,100 and $8,000, according to Ram Silverman of Golden Tickets.
“They are readily available,” Silverman said. “Things started off pretty high, then it’s gotten steady.”
Silverman said the $200 Party Plaza tickets the NFL put on sale last week are going for about $375, and that price could keep rising as fans without tickets become desperate to be there for the game.
“Right now, there’s not a big call for those outdoor seats,” Silverman said. “Some fans might get left out if they think the ticket prices are too high and might come and get them.”
StubHub, which sells tickets online, said 26 percent of its buyers are from Texas and are paying an average price of $3,268 per ticket. StubHub spokesperson Joellen Ferrer said the average asking price for a Super Bowl ticket is $3,676.
Wisconsin and Pennsylvania buyers make up only 1 percent of the marketplace.
A Ring of Honor Suite, which includes 15 tickets and a catered meal, was purchased for $73,163 by a Texas buyer earlier this week. One fan from California paid $15,002 for a Premium Club Seat at the Steelers’ 50-yard line.
“Prices are going up,” Ferrer said. “A lot of the tickets are at the corporate level, and I would expect those prices to go up. We know fans on both sides are buyers, and that’s a good thing for everybody.”
Al Burke, another ticket broker based in Dallas, said business is good. Tickets with a face value of $600 are going for about $2,000, and a ticket valued at $900 is selling for around $2,500, he said.
“It’s a fairly strong market,” Burke said. “The fan base of those two teams is very good and those people travel.”
Ticket prices for Super Bowl XLV might have gone higher if there were a different matchup. If the New York Jets were playing the Chicago Bears, for instance, ticket buyers would have been out to spend big money.
“It’s different fan bases,” Silverman said. “Green Bay and Pittsburgh have blue collar-type fans, and it’s a fan base that’s nationwide. The demand will be really high next week. But if you have New York or Chicago, you can expect things to go up a little bit the week before the game.”
If you possess Super Bowl tickets, don’t plan to sell them on the street — it’s against the law in Arlington, Texas. You have to be a ticket broker to avoid losing your tickets and going to jail if you get caught.
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