Recently during BET awards weekend in Los Angles, HHS1987 caught up with Atlanta hip-hop artist and fashion connoisseur RaRa live from the New Era store on Melrose to discuss his new project and more.
With his latest mixtape “High End Low Life” heating up the streets of the South, RaRa spoke on the creation process of the project and the mind frame he was in during the process. RaRa also gave us insight on his personal growth from when he first entered the game to now. Having entered the game in the early 2000’s with Jermaine Durpi on So So Def, RaRa discusses how learning the business of music early has helped mold he to where his career is now.
Before wrapping up the interview we spoke to RaRa about his new clothing line “Dealers In Paris”. With a few big names in the hip-hop and fashion world backing his brand, RaRa spoke on why he created “Dealers In Paris” and the effects he is projecting it will have on the fashion world.
The interview was conducted by HHS1987’s Eldorado. The interview was shot by HHS1987’s Brian Da Director.
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