There was recent speculation that RocNation’s First Lady, Rihanna had formed some type of partnership with Puma. Today it has been confirmed and we now know that RiRi will step in place as the sneaker company’s Creative Director. WWD leaked the news that she will oversee the women’s line of the brand, which is very dope & necessary amongst urban fashion. Along with that new position, she’ll also act as the new global ambassador with Jamaican track-star, Usain Bolt and soccer player, Mario Balotelli.
Bjørn Gulden, Puma’s chief executive officer, had a few words to share on the new partnership:
“Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition — all these things make her a perfect ambassador for our brand.. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.”
The superstar took to twitter to tease at her fans on her new endeavor.
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