Today, global sports company PUMA in partnership with Roc Nation officially launched the Mixtape apparel and shoe collection in honor of the 50th anniversary of hip hop. The new designs, which pay homage to the mixtape, arrive from Roc Nation’s Paper Planes co-founder Emory Jones and footwear designer Alexander John.
Available exclusively at Foot Locker and Champs Sports, the Mixtape collection features the RS-XL model in three versions that have been designed around different mixtape formats: cassettes, CDs and playlists.
Each shoe features a “LGT Tag,” an NFC-powered chip from Legitimate, that once scanned, unlocks a digital portal featuring exclusive content, weekly mixtape drops and unfettered access to life behind the scenes as a Roc Nation artist. To unlock the exclusive, unreleased music and more from Roc Nation, tap your phone to the tongue of the RS-XL sneaker.
The Mixtape collection is available today Friday, July 14, exclusively online and in-store at Foot Locker, Champs Sports and Champs Sports Canada. Product brief and hi-res images can be found below.
The shoe debut follows Roc Nation’s suite of custom content pieces tied to the 50th Anniversary of Hip Hop including the Mixtape Roundtable featuring Wayno, DJ Clue, Jim Jones, DJ OG Ron C, Lenny S., and more which you can view HERE.
Later this summer, fans can also except Roc Nation’s highly anticipated mixtape, Humble Soles which can also be accessed through the PUMA Mixtape shoe’s technology. The first track release from the tape, “The Takeover” is now available to stream on all platforms HERE.
Other surprises including a special mixtape docuseries and pop-up events will roll out through the summer.
© 2023, Seth "Digital Crates" Barmash. All rights reserved.