An icon who does it all needs a shoe that can keep up. Introducing the Pulse XT, worn by @Rihanna. #ForeverFaster pic.twitter.com/Qupt6cc0bl
— PUMA (@PUMA) April 29, 2015
After being inducted as the Creative director and Global Ambassador for PUMA back in December, we are presented today with Rihanna‘s first ad campaign for the line. Serving as the Creative Director specifically for PUMA’s Women’s athletic line, the fashion icon is no beginner when it comes to rocking an outfit no matter how simple or loud it is. Up above you can catch the Bajan princess sporting the new PUMA Pulse XT kicks as well as some athletic apparel by the brand. Rihanna is not only to be the creative director for this season, but for several more years as well.
Here’s what the company’s CEO, Bjørn Gulden, had this to say about Rihanna joining their team back in December:
Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition—all these things make her a perfect ambassador for our brand. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.
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