Last week in NYC, former Murder Inc Records VP, Chris “Gotti” Lorenzo, celebrated the launch of his Add Ventures Music platform at Stage 48. With years of industry experience, Chris “Gotti” created this new digital distribution company that gives the artist 100% ownership of their masters. The company also offers other services such as DJ & radio promo, marketing, music video production, touring and more.
To help him celebrate, Chris Gotti’s AVM artists were also in attendance, as well as a few special guests. As Irv Gotti’s brother, Murder Inc was also in the building to support Chris. About halfway through the night, Chris was able to showcase a couple of his artists, who performed a couple records. He then brought out Murder Inc’s own, Ja Rule who took us back as he opened up with his hit single “Livin It Up.”
But ofcourse, a Ja Rule performance is never complete without an appearance from Murer Inc’s first lady, Ashanti. She then joined Ja Rule on stage to perform one of their classics, “Always On Time” – as the crowd sang along.
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