If it’s one thing Hov is known for besides the music, is the power moves he continues to make. Jay-Z’s expansion plan for Roc Nation to go global is coming to fruition with the launch of Roc Nation Latin. Hov named Bachata superstar sing and songwriter, Romeo Santos as the first ever CEO of Roc Nation Latin. The deal became official yesterday in New York.
According to Billboard, Santo’s job will be to develop and cultivate Latin artist in all aspects of their careers, both in the U.S. and globally. He will be co-managed by Roc Nation and his longtime manager Johnny Marines, who is president of Roc Nation Latin.
In an interview with Billboard, Santo Stated:
“I’m not taking for granted being managed by Roc Nation,” Santos told Billboard. “They have a lot of relations. They have a certain reach that I clearly could benefit from. And dealing with Jay Z, who is an artist himself, that’s great. I’ve always idolized Jay. We both come from the ‘hood and he gets it. So that was definitely also fundamental. But I’m really excited about giving back. This is my way of giving back.”
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