Lil Durk just dropped a new track and video over the weekend, “All Love”. Reflecting on his come-up on the SouthSide of Chicago, “All Love” is a heartfelt rumination on Durk’s love for his neighborhood with emotive lyrics atop dramatic keys and thumping 808 kicks from Internet Money beatmaker, TouchOfTrent.
Earlier this year, Durk also announced that he was finishing up his long-anticipated No Auto Durk project. Launched with a billboard in Chicago during All-Star Weekend, the new project provides a gift for fans who clamored for a project with less singing and more rhyming (his 2018 single “No Auto Durk” has more than 44 million views on YouTube). “No Auto Durk” also won a fan in Lil Uzi Vert, who recruited Durk for “No Auto,” a standout track from the deluxe version of Eternal Atake, which currently sits at #76 on the Billboard Hot 100. Executive produced by Metro Boomin, No Auto Durk arrives later in 2020 via Alamo Records.
Lil Durk also recently starred in a nationally-televised commercial for Nike’s Air Jordan. Advertising the brand’s new collaboration with Chicago’s own Lyrical Lemonade and Cole Bennett, the Lyrical Lemonade x Jordan Aerospace 720, the commercial finds Durk showing off his basketball skills while decked head-to-toe in colorful LL-branded merch. Long known for having the sweetest jumpshot in the rap game, Durk is the ideal ambassador for this cultural crossover event.
© 2020, Seth "Digital Crates" Barmash. All rights reserved.
