Growing from a single day event in 2015 to the world’s biggest rap music festival today, Rolling Loud is a champion of hip-hop and the entrepreneurial spirit. Today, Rolling Loud announces a new partnership with “Juices For Life!,” a New York-based juice company founded by Styles P will bring a fully-functioning “Juices For Life!” juice bar to Rolling Loud New York 2021.
Along with the on-site juice bar, Rolling Loud connects with Styles P and A$AP Ferg for a new line of merch, inspired by The Lox emcee’s lifelong health passion and Ferg’s new single “Green Juice.” The limited edition merch will be available for sale at a pop-up event on October 31st, located at the “Juices For Life!” location at 1028 Castle Hill Ave in The Bronx. The pop-up event arrives shortly before Rolling Loud New York 2021 takes over the city later in the week.
“Styles P is living proof that taking care of your body from the inside out will keep your skills sharp, as evidenced by his effortless breath control and dominance of the microphone,” says Rolling Loud co-founder Tariq Cherif. “He is the embodiment of real hip-hop and I’m proud to call him a friend and OG.”
In addition to the Juices For Life! merch collab, Rolling Loud also announces a new collab with Billionaire Boys Club, and their BBC Ice Cream line. The merch will be offered at the festival, but fans can get first dibs on the BBC x Rolling Loud merch at a pop-up event at BBC Ice Cream’s NYC flagship store in SoHo. Promising a meet-and-greet opportunity with rising rap star and RL NY performer Yung Bleu, the pop-up is happening at 6pm ET on October 27th.
Headlined by Travis Scott, J. Cole, and 50 Cent, the upcoming festival is Rolling Loud’s second venture in the birthplace of Hip-Hop and the first one to span three days. Beyond the headliners, the festival promises performances from superstars like Lil Uzi Vert, Lil Baby, Playboi Carti, Polo G, and Lil Durk, as well as a laundry list of NYC stars past and present, including Bobby Shmurda, Joey Bada$$, Ferg, The Diplomats, Action Bronson, Young M.A., J.I., Sheck Wes, Sheff G, Sleepy Hallow, Bizzy Banks, and many more. Occurring at Citi Field on October 28th-30th, limited additional tickets for Rolling Loud New York are now for sale at RollingLoud.com.
In December, Rolling Loud returns to the Golden State, hosting Rolling Loud California 2021. The festival boasts a truly A-List collection of headliners, recruiting J. Cole, Kid Cudi, and Future to top the bill, plus a special duo performance by Young Thug and Chris Brown, who will perform songs from their Slime & B album. Located at NOS Events Center in San Bernardino, and occurring on December 10th-12th, 2021, the festival promises a mix of national names and local heroes that paint a picture of rap’s current moment while also nodding at the rich history of the bustling West Coast rap scene. Rolling Loud California is SOLD OUT.
In accordance with state guidelines in New York and California, Rolling Loud will be requiring proof of other COVID vaccination or negative COVID test prior to entering the upcoming 2021 festivals.
Earlier this year, Rolling Loud made a triumphant return with Rolling Loud Miami 2021, which was the first major festival to successfully return from the pandemic. Rolling Loud boasted performances from headliners A$AP Rocky, Travis Scott, and Post Malone, welcomed dozens of rising artists for their first festival-sized performances since the start of the pandemic, and served as a gathering place for stars like Rihanna, Diddy, Teyana Taylor, James Harden, Iman Shumpert, Tyler Herro, and many more. For the first time ever, Rolling Loud welcomed the WWE® to the festival’s main stage, hosting two star-studded bouts that aired during FOX’s WWE SmackDown®. Rolling Loud recently shared a new Aftermovie, cut together by Rolling Loud’s ace media team, which allows fans to revisit the once-in-a-lifetime event.
Watch Rolling Loud Miami 2021 Aftermovie: https://www.
Buy Rolling Loud Merch: shoprollingloud.com
Buy Rolling Loud x BBC Ice Cream merch: https://
© 2021, Seth Barmash. All rights reserved.