Dedicated to confounding expectations and versatile enough to escape from any box people try to put him in, rising singer-songwriter Lonr. is in a category of his own. Coming though with a body of work that delivers on his immense potential, Lonr. shares Land Of Nothing Real 2 today. The project is a showcase for Lonr.‘s sharp songwriting, punctuated by soaring hooks and Instagram caption-worthy lyrics. Get it HERE via Epic Records.
Following up his 2020 breakthrough project Land Of Nothing Real, the 8-track effort reflects Lonr.‘s broad array of musical interests, rock-influenced ragers like “b” and mosh pit-appropriate bangers like new single “RED LIGHT,” to romantic ballads like the recently-released “READ MY MIND” ft. Yung Bleu and the acoustic “HI LONR.” Along with his pen and his production–the 24-year-old multi-talent had a hand in the production for each of the project’s tracks–Lonr. captivates with his frayed nerve vocals, which switches from smooth crooning to energetic belting at the drop of the hat, all in tune with the emotion of the song.
Along with the new project, Lonr. shares “CUFFIN,” a video for a project highlight, with an appearance from guest verse goddess Coi Leray. A sweetly romantic slow jam, “CUFFIN” finds Lonr. working the upper register of his tenor vocals, alternating between triplet rhymes and angelic vocal runs as he sings about locking down the one he loves: “We fly to the moon, reach for what you like/It’s all for you, girl just catch a vibe.” On her verse, Coi Leray provides a softly-sung countermelody to Lonr.‘s hook, completing the song’s emotional arc by returning his statements of devotion. In the video, directed by Matt Earl, Lonr. takes his dirtbike to the remote reaches of the California wilderness, where he has a rendezvous with Coi under the shimmering night sky. Watch the video HERE.
Land Of Nothing Real 2 is the latest step in Lonr.’s upward music-making trajectory, which originated in his hometown of Onset, a small town in Massachusetts near Cape Cod. Citing influences that range from Kurt Cobain to Andre 3000 to Japanese composer Ryuichi Sakamoto, Lonr.’s unique musical sensibility caught the attention of H.E.R., who became a frequent collaborator of his, including on Lonr.’s 2020 Billboard #1 Urban AC hit “Make The Most,” which Lonr. performed at the 2020 BET Awards. After earning three GRAMMY nominations working with H.E.R., Lonr. broke out in a big way in late 2019 with his song “A.M.,” which caught fire on TikTok to the tune of over 1 million video creations and racked up over 28 million streams on Spotify alone.
“A.M.” and “Make The Most” appeared on Lonr.’s debut project Land Of Nothing Real, a 7-track effort that found critical acclaim, earning attention from the likes of Billboard, The FADER, NPR, Uproxx, Audiomack, V Magazine, XXL and more, while he also opened on tour for Cordae. Most recently, he released “Save My Love” ft. Amber Mark, the lead single taken from the blockbuster Reminiscence soundtrack. Now signed to Epic Records, Lonr. is primed to explode into the national consciousness as he blazes his own unique trail to superstardom.
Land Of Nothing Real 2 tracklist:
1. RED LIGHT
2. SAY LESS
3. READ MY MIND ft. Yung Bleu
4. RENT FREE
5. HI LONR.
6. CUFFIN ft. Coi Leray
7. LIVE LIFE
© 2021, Seth Barmash. All rights reserved.