For artists and content creators, organic growth is among their top priorities. This is the modern equivalent of coveted work of mouth advertising except it is done digitally. More specifically, organic growth and reach happens on social media. Musician Trev Daddy experienced this firsthand when his debut song Button Down Summer went viral in a week. Stores used to validate great service by publishing letters, today, content creators receive validation when their audience snowballs.
Trev Daddy isn’t new to the music scene. At just 16 he was DJing at clubs across North America and heavily influenced by the party lifestyle. Yet his goal was to create music for all people, songs that anyone could sing along with. Flying to LA with 10 button-down shirts, he cut a demo of Button Down Summer and sent it to some friends. From there, the track started to generate buzz as it was played at hotspots in Ontario prior to release. The plan was for strictly organic growth, and within a week of being released, the song was getting worldwide support and played on Canada’s most popular radio mix show.
Instead of relying on paid advertising, Trev Daddy wanted to test his artistic mettle with audience feedback. Organic reach is based on offering people something of value. In this case, it was a song that achieved his goal of creating music that would appeal to several demographics. When Button Down Summer became an instant hit, it created a tremendous sense of validation as an artist for Trev Daddy. Instead of a pay to play model, his approach was based on connecting with people. This includes the star rapper T-Pain who played the song on his livestream and had nothing but praise for the track.
It’s one thing to experience validation by a large audience, but to receive this from an industry superstar takes the validation of your creativity to an entirely new level.
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