If you grew up to 90’s Hip Hop culture, then you most certainly remember the brand, ST. IDES. The brand is synonymous with the era that defined Hip Hop, and was heavily repped by institutional godfathers like Snoop Dogg, Tupac, Biggie, Ice Cube, and Wu-Tang. This past week, the iconic brand made its official return with the release of its premium American cannabis brand! The brand, in partnership with cannabis activist, Weldon Angelos of the Weldon Project, have created a line up joints, blunts, and beverages!
In the Golden Era, Weldon played a significant role as a producer with Death Row Records before being sentenced 55 years for a low-level cannabis case. He was finally released after serving 13 years after a relentless campaign for his freedom. This inspired him to create his Project Mission Green – an organization that advocates for social change and financial aid for those serving prison time for cannabis-related crimes.
Together, ST. IDES and The Weldon Project, will raise support and awareness for Project Mission Green.
Listen to the official ST. IDES Mixtape:
© 2021, Seth Barmash. All rights reserved.