According to Tao Asher, an expert in social media, giveaways and collaborations are essential in building social media credibility. Tao has shared some ways of promoting business with the social media context and its importance in the digital world.
According to Tao Asher, one must promote his or her bestselling product on social media. If the product is in high demand and a fan favorite, social media contests will help build the popularity of your product. You can also highlight some extra advantages of your product. The increase in contest entries automatically increases awareness about your product.
By getting user-generated content, you ensure your product entices other followers even before they buy it. In most cases, the content generated by other users is trusted and preferred over traditional advertising. Therefore, you can use it as a strategy and easily track your entries by asking contestants to share with you their reviews.
Tao Asher also says that you should get testimonials via contests. The first-person accounts of using your product will add to your brand’s credibility and bring in more new customers. Research has shown that a more significant percentage of consumers in the local business, especially hotels and restaurants, read reviews. You can engage your audience by getting feedback on the product through social media. Tao says that you should give your social media followers enough ways to get your best products for free.
Influencers will also help in building your social media credibility. They will help in drawing more attention to your brand. Social media influencers will come with an audience from their various social media platforms. Tao Asher recommends not to select influencers based on their followers but how best they can associate with your target audience.
Building social media credibility through giveaways and collaborations is a tried-and-tested way to grow your brand’s credibility, as Tao Asher will vouch for.
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