The music industry is thriving, with the steadfast demand for music and the endless drive of musicians to produce songs for the public increasing exponentially. Unfortunately, unscrupulous people are taking advantage of artists and consumers. They create fake products and reviews, false endorsements, and deploy other deceptive tactics which tarnishes the industry despite the honest work of the majority. For instance, approximately 12% of concert ticket buyers fall victim to scammers.
“The worst purchase I ever made was falling for companies promising legitimate music promotion that was actually fake,” shares Cody Patrick, CEO of Organic Music Marketing (OMM) and A&R Representative at Warner Music Group’s Asylum Records. After spending decades in the industry, Patrick now shares the crucial steps he takes to help artists avoid scams.
Educating artists against scams in the music industry
Artists must learn how to recognize common warning signs and identify legitimate opportunities. Artists should also start learning how to read contracts to understand what they agree to. In addition, artists should ask questions and do their own research before entering into any agreement.
Patrick has seen first-hand the negative impact of dishonest marketing in the music scene. Now, he wants to eradicate all that by offering trustworthy marketing strategies. He strives to be transparent about his campaigns and educate musicians about their careers, networks, capital, and the value of hard work.
Focusing on achieving ROI for artists
At OMM, Patrick’s team develops strategies with a return on investment (ROI) in mind. Its mission is to offer authentic marketing services that deliver the outcomes that musicians expect.
OMM utilizes the right digital marketing strategies for their artists. First, OMM uses targeted advertising to reach the desired demographic. Second, it applies social media marketing on Facebook, Twitter, Instagram, and YouTube to advertise music and get a much wider audience. Third, OMM tracks campaign performance and measures its results to provide data-based insights.
Providing well-rounded services
One way to identify legitimate music representatives is by studying their service portfolio. Patrick has more than 10 years of experience in music promotions and has become a marketing master who delivers on every promise. His expertise is also evident in OMM’s services: public relations, social media influencer marketing, online advertising, playlist promotion, and music video promotion, among others. As such, OMM ranks among the top 10 music PR companies across the globe.
Music promotion scams have become endemic to the industry. As long as musicians seek recognition for their creative work, scammers will continue to take advantage of them and their fans. Experts like Cody Patrick can make artists successful by offering various promotional services and a clear ROI strategy. Patrick has no plans to stop until he achieves his goal of bringing the best artists to the public and regaining trust in the music industry.
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