Brooklyn’s newest cultural destination to debut with a modernized approach to the retail experience rooted in art.
SEED Brklyn, founded by multidisciplinary, Brooklyn-based artist Christophe Roberts, will open its doors on Friday, October 21st, in the historic Bedford-Stuyvesant neighborhood. The custom designed multifaceted edifice will house a one-of-a-kind art exhibition featuring eye-catching work and NFTS curated by Roberts.
“SEED The Blockchain ” art exhibit will be the first introduction to one of the three concept spaces SEED Brkyln contains known as The Oasis. It is an art experiential space and NFT gallery within the facility dedicated to immersive events featuring state-of-the-art technology for the viewing experience. The exhibition will be open to the public until December.
“SEED The Blockchain” will feature work by artists and designers Vince Fraser, Shay the Surrealist, Dante Beals, and Ceej Vega. Christophe and team will also give away a free community membership NFT that will provide access to exclusive products and experiences to the attendees.
In addition to the art gallery, the store features the following concept spaces:
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The Garden: a retail shop featuring high end multi-cultural streetwear brands. It also includes a Japanese-inspired sneaker laundry.
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Greenhouse Cafe: a cafe-style coffee garden with plants,vinyl collectibles, books, and additional lifestyle products available for purchase.
To celebrate and give the community a chance to view and experience the unique space, the emerging multi-retailer is hosting a three-day grand opening:●FRIDAY, OCTOBER 21–SEED BRKLYN GRAND OPENING (PUBLIC EVENT)○WHAT: The grand opening! To celebrate, the store will be open to the community to experience what SEED Brklynis all about. During the day, shoppers can stop by to view space, sample SEED’s menu offerings, and enjoy a special activation with JasonMarkk while listening to the sounds of twin DJs BLK.ID TWINS. Later in the evening, SEED will debut “SEED THE BLOCKCHAIN,” an art exhibition featuring artists and designers Vince Fraser, Shay the Surrealist, Dante Beals, and Ceej Vega. SEED will also be dropping a free community membership NFT that will provide access to exclusive products and experiences.
The evening’s soundtrack will be provided by DJ NiaraSterling while guests shop the retailer’s clothing brands, take in the artwork, enjoy beer and wine by KGFARE and indulge in food by Jamrock Jerk.○WHO:Vince Fraser,Shay the Surrealist,The Fashion Firm,Ceej Vega,BLK.TWINS,DJNiara Sterling,Jason Markk, andJamrock Jerk.○WHEN: Greenhouse (café) opens to the public at 7am; Garden (retail) opens at 10 am,and the Oasis (art gallery) “SEED The Blockchain” debuts at 5pm.
SATURDAY, OCTOBER 22–SEED BRKLYN X BEAUTIFUL FLOWERS PARTY (PRIVATE EVENT)○WHAT: An invite-only, specially curated event hosted by the team behind beautiful faces–Wole Olosunde, Sola Olosunde, and Kyle Rhodes–with an influential crowd of the top talent in attendance including fashion models, musicians, athletes, and more. Guests will have an opportunity to have their photos taken in front of a custom SEED beautiful Faces backdrop.○WHO: Christophe Roberts,Beautiful Faces,A-LIST KARISS,DickByAir○WHEN: Store open allday; SEED x Beautiful Flowers Party 8PM to 12AM
SUNDAY, OCTOBER 23–“SEED THE FUTURES” BRUNCH PARTY (PRIVATE EVENT)○WHAT: An invite-only brunch to wrap-up the weekend of festivities. The menu will be curated by Chef Will Coleman and reflect the global thinking of the entire SEED Brklynspace.○WHO: Christophe Roberts,Chef Will Coleman WHEN: Store open all day
SEED BRKLYN Founded in 2022 by multidisciplinary artist Christophe Roberts,SEED Brklynis a hybrid fashion, art, culture, and community destination by creatives for creatives. Located in Bedford Stuyvesant, the multi-level space brings together a myriad of sensory elements including The Oasis, an art experiential space and NFT gallery offering state-of-the-art technology for a unique art viewing experience; GreenhouseCafe, a plant-enshrined café serving La Colombe coffee, baked goods, plants, books, and additional lifestyle products; and The Garden, a retail space featuring globally recognized and emerging brandsincluding Martine Rose, Rains, Maharishi, Undercover, Jason Markk, and more. For more information, visitseedbrklyn.com or follow @seedbrklynon Instagram.
© 2022, Seth "Digital Crates" Barmash. All rights reserved.
