One-word product names that are easy to remember and remember are currently very popular in the online space. Some behemoths, like Facebook, have even gone to the trouble of changing their name to the simpler “Meta.
This change “was only a matter of time,” given that shoe handles are the company’s primary point of differentiation, despite the fact that Handlez continues to have a passion for all things custom.
Soon, The Custom Handles, the well-known local orange county pop-in shop of shoe handles and shoelaces, will simply be known as Handlez as the official brand name of the company’s products. This is the result of the company’s decision to shift their focus away from providing custom shoes and instead concentrate solely on the sale of custom shoe handles, which is what they are most well-known for. As a result of this decision, this situation has arisen. On Thursday morning, the Chief Executive Officer of the company shared this information with the company’s employees first thing.
Because the company is primarily known for the shoe handles they produce, the majority of the company’s customers were not surprised by the rebranding; in addition, the profit margins are significantly higher for those products.
According to the Chief Executive Officer of Handlez JetSetFly, the lengthy name gave the impression of being intimidating.
Despite the fact that their fanbase and high-profile customers adored the shoes that the company customized for them, the shoe handles were what caused Handlez to become famous online. This is despite the fact that the shoe handles were what caused Handlez to become famous. They have effectively become ingrained in the culture as a result of the large number of famous people, athletes, and other influential people who use their own unique handles.
Because they have been known as TheCustomHandlez for such a long time and have been tagged under that username for so much of that time, many of their orange county local supporters are concerned that this change could cause them to lose traction in the community.
On the other hand, it is abundantly clear that the company believes that the new brand name, which is more aesthetically pleasing, will make the company even more appealing to new potential customers, and that this move will, in the long run, be profitable for the company.
One-word product names that are easy to remember and remember are currently very popular in the online space. Some behemoths, like Facebook, have even gone to the trouble of changing their name to the simpler “Meta.
Because of the lightning-fast pace at which things move in the digital world, the success of your business will directly correlate to the ease with which your target audience of consumers can comprehend the message that your brand is attempting to communicate to them.
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