Urban Outfitters and Rolling Loud Music Festival team up for an exclusive 10-piece merch collection dropping just in time for Rolling Loud Miami 2022. With Kid Cudi, Future, and Kendrick Lamar headlining and an undercard full of some of the most exciting names in hip-hop, Rolling Loud Miami returns from July 22 to July 24.
Started in 2015 by Matt Zingler and Tariq Cherif, Rolling Loud is the biggest festival brand in hip-hop, growing from a single-day event into a global behemoth with multiple festivals per year in North America and Europe. This is the first collab between UO and Rolling Loud, adding to UO’s curated collection of music graphics and artist merch. The limited-edition collection features matching sweat sets, graphic tees, woven shirts, shorts, and bucket hats adorned with futuristic illustrations and vibrant branding, matching the energy of hip-hop’s largest music festival. Rolling Loud’s UO collaboration deepens the festival’s reputation for stylish streetwear and impeccably designed, diverse merch.
The collection was designed for Rolling Loud by B2SS. “I had to travel over the rainbow and through the galaxy just to bring you this glimpse of the future,” says Gino Deronti, founder of B2SS. “All the way live from 2049, this here is the FUTURE! It’s the official, authentic, ultra rare, triple gold star certified, b2Ss x Rolling Loud, ‘Outta This World Capsule.’ Exclusive launch pads located only at Urban Outfitters, Rolling Loud, and b2Ss.co.”
The assortment drops online and in select retail doors on July 21st, with enhanced retail displays at two UO locations: UO Aventura Mall in Miami, FL, and UO Lincoln Rd in Miami Beach, FL. The built-out displays will feature special store signage and custom fixtures showcasing the merch. Attendees of Rolling Loud Miami can also shop the exclusive merch capsule at the VIP tent within the festival grounds.
“Urban Outfitters is thrilled to launch and carry this exclusive merch capsule from Rolling Loud and B2SS. Partnering with one of the largest music festivals in the country is such a great opportunity for us to authentically show up where our audience is and offer a unique experience in our local Miami Urban stores.” – Corbin Speir Morrone, Global Music Curator, Urban Outfitters
“We could not be more excited to partner with Urban Outfitters. Rolling Loud strives to offer fans premium apparel that encapsulates hip hop lifestyle and goes beyond traditional concert merch. Urban Outfitters gives us the opportunity to bring our designs and vision to brick-and-mortar locations across the US for the first time. We can’t wait until fans see what we have in store.” – Matt Zingler & Tariq Cherif, Co-Founders/CEOs, Rolling Loud
For more information on the Urban Outfitters + Rolling Loud exclusive merch collection, visit www.urbanoutfitters.com.
To shop the collection, click here
© 2022, Seth Barmash. All rights reserved.