BIA underlines her international appeal on irresistible new single “London,” out today via Epic Records. The braggadocious track, which features Grammy-winning rap icon J Cole, is heavily influenced by U.K. drill — albeit with a swagger that is all BIA’s own. Listen HERE. The record is produced by AzizTheShake and co producers Jon Glass & Tim Nihan.
The accompanying music video is set in an overcast London, but the Boston-bred artist’s starpower shines through (as does her drip) the British gloom. Watch HERE.
From perfectly placed high-fashion name drops to pristine, U.K. slang-filled bars – “He never met no one like me / It’s pretty funny how now they all like me, innit?” – BIA’s “London” is a winning mix of style and smarts. Cole also stays on theme, rapping: “Blokes going broke tryin’ to keep up with Cole, but I make it back soon as I spend it.” Both MCs bring their A-game.
The dynamic visual similarly celebrates all things British with Instagram-ready scenes from the U.K. capital. BIA shops at the most luxurious stores during the day, and then struts down the sidewalk — Cruella de Vil-style, flanked by two dalmatians — at night. The multi-talented artist then hosts a tea party, before sailing down the Thames with Cole.
The luxurious theme of “London” recalls BIA’s 2020 platinum single “Whole Lotta Money,” which received a Nicki Minaj remix on the deluxe version of her For Certain EP. The trap&B smash debuted at No. 16 on the Billboard Hot 100 and charted for 17 weeks overall. For Certain (Deluxe) also houses “Can’t Touch This,” which netted over 15.5 million Spotify streams. With “London,” BIA makes it clear that her influence knows no bounds. At home and abroad.
© 2022, Seth Barmash. All rights reserved.