Today, three-time GRAMMY® Award-winning R&B hitmaker, iconic songwriter, actor, entrepreneur, and philanthropist NE-YO returns with a new single and music video entitled “Don’t Love Me” via Motown Records. Listen to “Don’t Love Me” HERE and watch the music video HERE.
On the track, acoustic guitar threads around a skittering throwback-style beat. Meanwhile, his instantly recognizable vocals take hold, fluttering from intimate verses into a falsetto-inflected refrain. During the hook, he warns, “I’m only going to hurt you. You’ll be better for it girl. Find someone who deserves you.” The accompanying visual might just be his most cinematic to date. The clip follows the ups and downs of a couple as Ne-Yo narrates with his lyrics in the background. It captures real-life relationship struggles in a raw fashion.
The song arrives on the heels of the fan-favorite “Stay Down” [feat. Yung Bleu]. The latter notably generated 3.1 million Spotify streams and 2.9 million YouTube views on the music video. Inciting critical applause, Rated R&B proclaimed, “Ne-Yo alluded to cooking up some fire, and his new single ‘Stay Down’ featuring Yung Bleu is a strong indication of that work,” and Ebony spoke to him about the track in an extensive profile.
The new “Don’t Love Me” single only paves the way for Ne-Yo’s anxiously awaited eighth album and first original full-length since 2018.
Stay tuned for more.
© 2022, Seth "Digital Crates" Barmash. All rights reserved.
