A promising young talent with a versatility beyond his years, Rich Amiri has an arsenal of sounds that grows with each release. Trading in his digital rage sound for one evoking big bands and backup singers, Rich shares his latest single, “Keep All That.” A soulful Pluggnb slow jam that draws influence from iconic crooners like Marvin Gaye and Al Green, Rich taps into his vocal smoothness with the casual rasp of a long day’s end. Over cherubic backing vocals and seductive orchestration, Rich presents an ode to a sneaky link disguised as a vintage R&B romance anthem with refreshing efficacy: “I miss the sex, and your scent, and your touch, but baby I don’t need you.”
“Keep All That” is the latest missive from the busy, Boston-born 18-year-old. Last month, Amiri shared video for the clean-cut “Dirty Money,” which arrived on the heels of the clip for his chest-thumping, Cxdy & Taz Taylor-produced single “Can’t Die,” following July’s double-dose of rage with the release of singles “ruthless” and “trouble.” In June, the rapper shared For The Better, his debut project. Featuring appearances from SSGKobe, Summrs, and others, the 8-song effort showcased Amiri’s beyond-his-years maturity and sharp songwriting, while Internet Money helped craft a soundscape that suited his inimitable voice.
Since he started uploading songs to his SoundCloud in 2020, Rich Amiri has established himself as a fixture in rap’s burgeoning melodic underground. He first earned recognition with his 2021 song “Never Fail,” which surpassed 2.8 million plays on SoundCloud, and he struck again late last year with his bubbling hit “Walk In.” Most recently, the young artist shared the video for his For The Better highlight “Bounty.”
With the respect of his peers and a fast-growing fanbase, Rich Amiri is on the path to stardom. Stay tuned for much more from the rising rapper in the near future.
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© 2022, Seth "Digital Crates" Barmash. All rights reserved.
