Rising Habana, Cuba Artist Premo El Negociante Is Next Up!

Coming straight out of Habana, Cuba, in the Barrio Santo Suarez neighborhood, which is also home to famous singer Celia Cruz is none other than rising rhymer, Premo El Negociante! Raved about Reggaeton/Hip-hop artist was born into artistry. His hustler mother and father who would later become one of Latin America’s best magicians, paved the way for his passion and success.

While his mother hustled in the streets of Havana to survive, Premo stayed with his grandmother and grandfather, with whom he was raised by. Unfortunately, shortly after Premo and his family were politically exiled from the country when he was ten years old. This is when they migrated to the United States. Before relocating to the Midwest, Premo lived in Miami with his mother for a short moment.

Since settling in Omaha’s Southside, he also made many friends while hanging out in the streets of South and North Omaha. In addition to developing a passion for music when he was 14 years old. As a result, it was an alternative to a previous lifestyle taken and viewed. He was seen freestyling and fighting in the streets and school hallways. He would later take his craft seriously, writing, recording, and even traveling throughout the East coast and to Bronx, New York, which Premo would call his second home. He’d travel to New York to bring merchandise back for him and his mother to sell in the Midwest.

Overcoming every and any obstacle thrown his way, Premo has it all! Whether you like street music, party music, music to get you through a tough time, or music to just sit back and listen to and vibe to. His discography moves the masses. Back like he never left, Premo follows up his previous project! His new project comes as a follow up ofNegociando Hasta La Cima 1. Its English translation is Hustling To the top! The new project serves as a replica to his reality in audio. When speaking on its inspiration, Premo goes on to say.

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