Today, multiplatinum musician, entrepreneur and record executive Yo Gotti announced that he signed R&B artist Lehla Samia to his illustrious CMG record label in partnership with Interscope Records, marking the first woman to join the imprint’s ranks and signaling CMG’s expansion into the R&B sector.
“I’m proud to welcome Lehla to the CMG family,” Gotti said. “She has an incredible voice, she’s creatively gifted and she’s been putting in the work to develop into the next R&B superstar. I’ve always said that CMG is more than just hip-hop label – we have our focus on building the biggest and most versatile force in the music industry. Signing Lehla is the latest example of that goal.”
The 22-year-old songstress originally built a robust online following after recording covers and remixes of popular R&B songs – affectionally known as “LehMixes” – and uploading them to social media. As she juggled nursing school, Lehla eventually established a buzz as her flips of Queen Naija’s “Butterflies” and Coi Leray’s “No More Parties” exploded on TikTok.
The awareness from the covers and remixes helped the Delaware native secure over 1.2 million followers and 14 million likes on TikTok to date. Most notably, Lehla’s dynamic vocals captured Gotti’s attention and prompted the CMG CEO to fly the rising star to Miami for a studio session that would change her life and career trajectory.
“Signing with Gotti and joining the CMG team is a dream come true,” Lehla said. “I’ve been grinding for this opportunity for a minute and I’m really excited about this new chapter in my career. I can’t wait to share my story with the world and deliver that pure R&B sound for my old and new fans.”
Lehla’s addition to CMG adds a new and versatile dimension to the esteemed label that includes a wide array of hip-hop artists, including Moneybagg Yo, 42 Dugg, EST Gee, Mozzy, Blac Youngsta, Blocboy JB, Lil Poppa, Big Boogie and 10Percent.
The announcement is the latest in a series of new signees for Gotti, who signed Sacramento hip-hop artist Mozzy at the CMG Press Conference in February, inked rising Memphis artist 10Percent that same month and recently brought on Jacksonville star Lil Poppa to the CMG empire in April.
© 2022, Seth "Digital Crates" Barmash. All rights reserved.
