You may wonder what Beyonce and Coca Cola have in common, but it’s more mundane than you may think! They both get plenty of publicity, and of course, that’s where the similarities end.
Publicity is often to thank for the fact that certain brands and celebrities are world-famous. No, Coca Cola doesn’t taste the best, and by no far stretch of the imagination is Beyonce the only singer with great pipes. What sets these brands and celebrities apart from the millions teetering on obscurity is their team of publicists working tirelessly.
Many companies invest their time, efforts, hopes, and dreams into making their brands famous. Unfortunately, only a small fraction of them ever see success. Though their ability to create a great, even unique product is present, a lack of publicity is detrimental. Similar to singers with great talent never making it past a bar lounge, great talent is never recognized without ample publicity.
How can you make your product better known and even famous? Below are five ways to start telling YOUR brand’s story!
- Start Spreading Your Story
Carefully construct, write, and publish up to two press releases for your brand every month. As a side note, make sure your press releases are interesting enough to get people looking! Bear in mind, the goal of these press releases isn’t to make your company sound like a glossy brochure, but to spread news-type information.
- Write Short Blogs And Articles
You can get more exposure on your brand by regularly posting and publishing to targeted media outlets articles and blog posts. Keep your posts coming regularly, and it is beneficial to publish up to five every quarter. Do make your content interesting, however, as a snooze-fest is unlikely to garner any interest.
- Engage In Social Media
Get creative and publish content on social media that can help you gain new followers and entertain your old ones. Social media is no place for boring and long messages, which is why you should aim to capture the personality of your brand in succinct photos, captions, and attention-grabbing quotes. This should all go together to get you the blue tick associated with social media verification – this Instagram verification service can help.
- Become A Conference Speaker
Getting up on the podium to let people get acquainted with your company and its products is great publicity. There are so many ways to interact at conventions, conferences, and tradeshows annually. However, it’s important to choose the events your target audience is most likely to attend.
- Apply To Get Awards
Nominate yourself and your company for a slew of different awards. Doing so can yield two benefits. One, reporters and industry leaders judge the candidates, therefore, when they read your nomination, it spreads information about your brand. Second, if you win, it lends your company a great deal of credibility.
Publicity is an ongoing thing you need to add to your itinerary. It isn’t something you do only once and hope for the best. You need to put yourself out there on a regular basis to see positive growth! In order to achieve anything, you need to be willing to invest your time and efforts.
- Use the Wild West
There are plenty of ways to make money on the internet nowadays and achieve notable fame. One of the most notorious is OnlyFans. Utilising the platform to grow your presence online can help you reap great fame and monetary rewards – here’s a good guide to OnlyFans promotion.
How To Deal With Publicity?
The best and easiest way is to hire a public relations professional in your field. This eliminates the guesswork and ensures that the work you invest will come to fruition. Public relations agencies not only have the necessary network connections to get your name out there, but they always have incoming leads.
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